Coles Express Coffee

Coles Express Coffee

Coles Express wanted to change the perception of service station coffee in a competitive Melbourne landscape. The design needed to tap into the bespoke, crafted style that many cafes use. To make the message believable, the look is paired back (in comparison to their usual retail POS) and allows for a focus on the quality proof points. Proving that Coles Express coffee isn't that bad afterall!