Coles Christmas

Christmas is the biggest time of year for any supermarket, especially for Australia's leading supermarket Coles. My responsibility was to design the Christmas assets that would support Gerry the gingerbread man and the Coles photography and footage. The use of a red paper texture, festive fonts and stars helped capture the Christmas feeling. The next stage was rolling out the style across all point of sale artwork storewide. The style guide was eventually used across TV, press, digital and outdoor collateral.