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Forging greatness for the World Championship of Online Poker.
Forging greatness for the World Championship of Online Poker.
Forging greatness for the World Championship of Online Poker.
The Challenge:
WCOOP is one of online poker's most prestigious championships, where winning means more than prize money. The challenge was to capture that sense of achievement and legacy, creating a campaign worthy of the world stage while inspiring players of all levels to take their shot.
The Challenge:
WCOOP is one of online poker's most prestigious championships, where winning means more than prize money. The challenge was to capture that sense of achievement and legacy, creating a campaign worthy of the world stage while inspiring players of all levels to take their shot.
My Role & Scope:
Design Direction, Campaign Concept Development, Art Direction, Key Visual Development, Motion & Multi-Channel Campaign Rollout.
My Role & Scope:
Design Direction, Campaign Concept Development, Art Direction, Key Visual Development, Motion & Multi-Channel Campaign Rollout.
Creative Concept
Creative Concept
Creative Concept
Forge Your Greatness draws a parallel between the making of the WCOOP trophy and the making of a champion. Both shaped by pressure, dedication and time.
The concept sees the trophy literally forging together, with geometric shards reflecting its angular, sculptural form. Rich metallic textures, fractured gold and cinematic lighting bring the process to life, celebrating the craftsmanship and prestige of becoming a world champion.
Forge Your Greatness draws a parallel between the making of the WCOOP trophy and the making of a champion. Both shaped by pressure, dedication and time.
The concept sees the trophy literally forging together, with geometric shards reflecting its angular, sculptural form. Rich metallic textures, fractured gold and cinematic lighting bring the process to life, celebrating the craftsmanship and prestige of becoming a world champion.
Forge Your Greatness draws a parallel between the making of the WCOOP trophy and the making of a champion. Both shaped by pressure, dedication and time.
The concept sees the trophy literally forging together, with geometric shards reflecting its angular, sculptural form. Rich metallic textures, fractured gold and cinematic lighting bring the process to life, celebrating the craftsmanship and prestige of becoming a world champion.
The Campaign
The Campaign
The Campaign
The campaign was designed to balance the aspiration of winning a world championship with the accessibility of taking part.
A flexible visual approach allowed the trophy, its materials and the wider championship identity to translate across video, social, digital and promotional formats without losing the drama or prestige of the central idea.
The campaign was designed to balance the aspiration of winning a world championship with the accessibility of taking part.
A flexible visual approach allowed the trophy, its materials and the wider championship identity to translate across video, social, digital and promotional formats without losing the drama or prestige of the central idea.
The campaign was designed to balance the aspiration of winning a world championship with the accessibility of taking part.
A flexible visual approach allowed the trophy, its materials and the wider championship identity to translate across video, social, digital and promotional formats without losing the drama or prestige of the central idea.
Organic Social
Organic Social
Organic Social
The WCOOP Games was a social-first initiative bringing PokerStars Ambassadors and their communities together through competitive team challenges.
The aim was to capture the energy of a major championship broadcast, combining bold typography, metallic detailing and dynamic compositions across ambassador line-ups, matchups and social content.
The WCOOP Games was a social-first initiative bringing PokerStars Ambassadors and their communities together through competitive team challenges.
The aim was to capture the energy of a major championship broadcast, combining bold typography, metallic detailing and dynamic compositions across ambassador line-ups, matchups and social content.
The WCOOP Games was a social-first initiative bringing PokerStars Ambassadors and their communities together through competitive team challenges.
The aim was to capture the energy of a major championship broadcast, combining bold typography, metallic detailing and dynamic compositions across ambassador line-ups, matchups and social content.
There's more to make
Get in touch
There's more to make
Get in touch
There's more to make
Get in touch