The concept strips loyalty back to something universally understood in poker: the chip.
Stack+ takes its name and visual identity from the simple act of building a chip stack. A natural expression of progress, achievement and reward. Distinctive colours, materials and intricate detailing give each level its own identity, making progression feel both intuitive and aspirational.
The challenge was to translate a complex, multi-tiered rewards structure into a clear visual hierarchy. Designed to work across product interfaces, loyalty dashboards, motion and marketing, the system brings clarity to the mechanics while giving players something tangible to work towards.
Exploring new ways to bridge traditional 3D production and generative AI through node-based workflows.
Simplified 3D animations provided the movement and camera direction, while AI translated the finished chip designs into motion, preserving their distinctive textures, materials and lighting. An experiment in accelerating creative production without compromising the original art direction.
