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Independence Disability Support empowers everyone to live life to the fullest.

Independence Disability Support empowers everyone to live life to the fullest.

Independence Disability Support empowers everyone to live life to the fullest.

The Challenge:
Independence is an Adelaide-based disability support provider helping individuals build confidence, make meaningful connections and live life on their own terms. The challenge was to create an approachable, uplifting identity that reflected the organisation's personality while establishing trust with participants, families and the wider community.

The Challenge:
Independence is an Adelaide-based disability support provider helping individuals build confidence, make meaningful connections and live life on their own terms. The challenge was to create an approachable, uplifting identity that reflected the organisation's personality while establishing trust with participants, families and the wider community.

Project Scope:
Brand identity, logo design, art direction, visual guidelines, digital design and website development.

Project Scope:
Brand identity, logo design, art direction, visual guidelines, digital design and website development.

Logo design

Logo design

Logo design

The logo centres on a simple visual metaphor: one bird supporting another. Inspired by the idea of a guiding hand or protective older sibling, it represents encouragement, trust and empowerment. A symbol of support that helps individuals find the confidence to spread their own wings.

The logo centres on a simple visual metaphor: one bird supporting another. Inspired by the idea of a guiding hand or protective older sibling, it represents encouragement, trust and empowerment. A symbol of support that helps individuals find the confidence to spread their own wings.

The logo centres on a simple visual metaphor: one bird supporting another. Inspired by the idea of a guiding hand or protective older sibling, it represents encouragement, trust and empowerment. A symbol of support that helps individuals find the confidence to spread their own wings.

Visual identity

Visual identity

Visual identity

In a sector where design is often overlooked, the ambition was to put Independence on the map with a distinctive, credible identity. A bold yet approachable visual language balances personality with professionalism, helping the organisation stand out, build trust and establish itself within the industry.

In a sector where design is often overlooked, the ambition was to put Independence on the map with a distinctive, credible identity. A bold yet approachable visual language balances personality with professionalism, helping the organisation stand out, build trust and establish itself within the industry.

In a sector where design is often overlooked, the ambition was to put Independence on the map with a distinctive, credible identity. A bold yet approachable visual language balances personality with professionalism, helping the organisation stand out, build trust and establish itself within the industry.

Application

Application

Application

The identity extends across digital communications, branded materials and a dedicated website built in Framer. A cohesive brand experience designed to connect with the community and support the organisation as it grows.

The identity extends across digital communications, branded materials and a dedicated website built in Framer. A cohesive brand experience designed to connect with the community and support the organisation as it grows.

The identity extends across digital communications, branded materials and a dedicated website built in Framer. A cohesive brand experience designed to connect with the community and support the organisation as it grows.

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© 2026 Darcy O’Connor