The launch film established the attitude and personality of House of Play. Working alongside the creative agency, I was hands-on throughout the shoot, helping shape the visual execution through title treatments, branded end frames and close collaboration with the VFX consultant.
The ambition was to build a cohesive visual world where every detail felt unmistakably House of Play.
Beyond the launch campaign, I developed a comprehensive visual system to bring House of Play into everyday brand communications.
From typography and graphic treatments to layouts, motion and campaign applications, the system gave PokerStars Spain a distinctive, flexible identity across poker, casino and sports. Documented through detailed playbooks and creative toolkits, it provided the foundations for consistent execution at scale.
