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Giving The Golden Ticket a premium identity worthy of the experience.
Giving The Golden Ticket a premium identity worthy of the experience.
Giving The Golden Ticket a premium identity worthy of the experience.
The Challenge:
As Melbourne's most trusted ticket reseller, The Golden Ticket offers exclusive, high-end packages to some of the world's biggest sporting, music and entertainment events. With a discerning clientele and premium price points, the challenge was to create an identity that reflected the prestige of the experiences on offer, balancing sophistication, exclusivity and credibility.
The Challenge:
As Melbourne's most trusted ticket reseller, The Golden Ticket offers exclusive, high-end packages to some of the world's biggest sporting, music and entertainment events. With a discerning clientele and premium price points, the challenge was to create an identity that reflected the prestige of the experiences on offer, balancing sophistication, exclusivity and credibility.
Project Scope:
Brand identity, logo design, art direction, typography, print collateral, digital design and brand applications.
Project Scope:
Brand identity, logo design, art direction, typography, print collateral, digital design and brand applications.
Logo design
Logo design
Logo design
An elegant wordmark balancing expressive script with refined, contemporary typography. The contrast gives the identity a personal touch while establishing a sophisticated and recognisable brand presence.
An elegant wordmark balancing expressive script with refined, contemporary typography. The contrast gives the identity a personal touch while establishing a sophisticated and recognisable brand presence.
An elegant wordmark balancing expressive script with refined, contemporary typography. The contrast gives the identity a personal touch while establishing a sophisticated and recognisable brand presence.
Visual identity
Visual identity
Visual identity
A warm, understated visual language built around rich copper tones, elegant typography and tactile textures. The familiar shape of an event ticket becomes a distinctive graphic device, bringing character and consistency across the identity.
A warm, understated visual language built around rich copper tones, elegant typography and tactile textures. The familiar shape of an event ticket becomes a distinctive graphic device, bringing character and consistency across the identity.
A warm, understated visual language built around rich copper tones, elegant typography and tactile textures. The familiar shape of an event ticket becomes a distinctive graphic device, bringing character and consistency across the identity.
Application
Application
Application
From event tickets and exclusive invitations to digital experiences and hospitality collateral, the identity was designed to feel considered at every touchpoint. A flexible system that brings a sense of occasion to everything from major sporting events to live entertainment.
From event tickets and exclusive invitations to digital experiences and hospitality collateral, the identity was designed to feel considered at every touchpoint. A flexible system that brings a sense of occasion to everything from major sporting events to live entertainment.
From event tickets and exclusive invitations to digital experiences and hospitality collateral, the identity was designed to feel considered at every touchpoint. A flexible system that brings a sense of occasion to everything from major sporting events to live entertainment.
There's more to make
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There's more to make
Get in touch
There's more to make
Get in touch