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The Early Bird Run Crew host community running groups for mental and physical health.

The Early Bird Run Crew host community running groups for mental and physical health.

The Early Bird Run Crew host community running groups for mental and physical health.

The Challenge:
The Crew wanted to promote wellness without sacrificing style. The founders wanted a brand that captured the essence of staying healthy, both inside and out, while appealing to those who want to look good doing it. A dream brief.

The Challenge:
The Crew wanted to promote wellness without sacrificing style. The founders wanted a brand that captured the essence of staying healthy, both inside and out, while appealing to those who want to look good doing it. A dream brief.

Project Scope:
Logo Design, Branding, Web Design, Merchandise, Stationery

Project Scope:
Logo Design, Branding, Web Design, Merchandise, Stationery

Logo design

Logo design

Logo design

The logo pack features a bold, versatile badge with a club vibe. Centred around a stylised bird in a sun shape. Simple yet impactful, it’s designed to stand out across all touchpoints, from merchandise to marketing, capturing the spirit of the crew.

The logo pack features a bold, versatile badge with a club vibe. Centred around a stylised bird in a sun shape. Simple yet impactful, it’s designed to stand out across all touchpoints, from merchandise to marketing, capturing the spirit of the crew.

The logo pack features a bold, versatile badge with a club vibe. Centred around a stylised bird in a sun shape. Simple yet impactful, it’s designed to stand out across all touchpoints, from merchandise to marketing, capturing the spirit of the crew.

Visual identity

Visual identity

Visual identity

The design is built on a black and white foundation with subtle earth tones adding a grounded, urban feel. The chunky icons and condensed font bring a strong, contemporary edge, making the brand feel both powerful and aspirational.

The design is built on a black and white foundation with subtle earth tones adding a grounded, urban feel. The chunky icons and condensed font bring a strong, contemporary edge, making the brand feel both powerful and aspirational.

The design is built on a black and white foundation with subtle earth tones adding a grounded, urban feel. The chunky icons and condensed font bring a strong, contemporary edge, making the brand feel both powerful and aspirational.

Application

Application

Application

From social media to merch, the brand comes to life in every space. Shirts spotted on early morning runs have become a symbol of community and style, effortlessly merging function and flair.

From social media to merch, the brand comes to life in every space. Shirts spotted on early morning runs have become a symbol of community and style, effortlessly merging function and flair.

From social media to merch, the brand comes to life in every space. Shirts spotted on early morning runs have become a symbol of community and style, effortlessly merging function and flair.

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© 2026 Darcy O’Connor